The CE Method

Your Brand Story Experience

     From checking customers in at a front desk to interviewing top minds of the fashion, tourism, and hospitality industries to constructing brand standards for fortune 500 companies to being in charge of customer experiences for luxury and non-luxury brands to running other’s businesses to running one of my own - I know what it takes to build a brand. More than that I understand the steps to take and the processes needed to go through in order to be a brand your ideal client trusts. And more than that, I know what works in a client experience and what does not. In order to create a brand your new loyal customer trusts, you need to have three things: a story, a message, and a narrative. 

Step 1: Design Your Brand Identity 

  • Is your brand you or is it your product/service/alternative personality? 

  • What emotion do you want your customers to feel?

  • What colors are most authentic to your brand?

  • What design elements will be at the forefront of your business?

  • What problem are you trying to solve?

  • What makes you happy?

  • What frustrates you within your industry?  

Your story is your brand's identity. It only belongs to you so we need to make it stand out while also staying consistent. Together we will uncover who your personal brand is and how it helps tell the visual story of your professional brand.

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Step 2: Craft Your Brand Message 

  • Do your brand's core values correlate to the pain/problem of your ideal customer?

  • Is your brand story effectively telling the story of how you solve this?

  • Is it telling it in a way your ideal customer wants to be a part of? 

  • Does your brand story fit the proper 4-part framework to captivate and capture your ideal client? 

 Your message is what you and your brand story stand for. In a saturated market, your message, and how it is delivered is what will set you apart. We want to tell it in a way that is easy and digestible for your ideal client to connect with your values and mission.

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Step 3: Blending And Ensuring Your Brand's Narrative

  • How are you continuing to engage with your clients after their purchase? 

  • How are your clients feeling and talking about their experience with your brand? 

  • What does your customer experience look like and how does it stay on brand? 

  • Are you taking care of your client through the entire customer purchasing journey, from stranger all the way through advocacy?

Your narrative is the tone you set for your client’s experience from awareness to purchase and their world after experiencing your brand. Last, we will weave in elements of your brand style, story, and initiatives to create the experience your customers are seeking.

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