The CED Method
Designing Your Brand Story Experience
From checking customers in at a front desk to interviewing top minds of the fashion, tourism and hospitality industries to constructing brand standards for fortune 500 companies to being in charge of customer experiences for luxury and non-luxury brands to running other’s businesses to running one of my own - I know what it takes to build a brand. More than that I understand the steps to take and the processes needed to go through in order to be a brand your ideal client trusts. And more than that, I know what works in a client experience and what does not. In order to create a brand your new loyal customer trusts, you need to have three things: a story, a message and narrative.
Step 1 : Designing Your Brand Story
Who are you and what is your story?
You were someone before starting your own business. And that person has a story to tell.
More than that you set out on your entrepreneurial journey to help solve a problem.
What problem are you trying to solve?
What makes you happy? What frustrates you within your industry?
How is your brand positioned within the market?
And of course we will dive deep into colors, fonts and visuals to ensure all marketing is communicating not only the right message but the SAME message.
Your story is your identity. It is your history and it only belongs to you. Together we will uncover who your personal brand is and how it flows into your professional brand.
Step 2: Crafting Your Brand Message
You provide a service for a unique market, fantastic! But, what does your marketing and message mean to your clients?
Do your mission and vision correlate with where you are in your business today? Do you have a mission and vision in place?
What are your core values? Is your brand exemplifying them effectively to your customers?
Is your message telling your brand story in a way your ideal customer wants to be a part of?
Your message is what you and your brand story stands for. In a saturated market, your message and how it is delivered is what will set you apart. It is an easy, digestible way for your ideal client to connect with your values and mission.
Step 3: Customizing Your Brand Narrative
What does your current customer purchasing journey look like?
What do your customers love about your brand experience? What do they not like?
How do you want your clients to feel about your brand experience? How do you want them to feel about you?
Are these emotions playing out in the customer purchasing journey properly?
What do your testimonials currently look like and what would you like customers to be talking about?
Your narrative is the tone you set for your client’s experience, their testimonial and their word of mouth referral. Last, we will weave in elements of your personal story and brand identity to create the experience your customer is seeking.