"Not every great story starts with 'Once Upon A Time'." 

My mission in life has always been to make the ordinary extraordinary. I am a creative visionary by nature, relentlessly seeking out methods to elevate and design better experiences for other businesses.


Bringing together all of my personal, educational, and industry experiences has led me to open up my own business. As a brand stylist, strategist, and story consultant, I have created a space for entrepreneurs to dream, design, and create their own experiential brand so they can create impactful, authentic, and loyal relationships with their customers while increasing profitability in their business.

 

As the owner of my own brand, I have the capacity, tools, and resources to create experiential brands and stories that customers want to be a part of. Through working with me you are able to design a future you can build on and grow from that is unique, valuable, engaging, effective, and profitable. 


My background in editorial work ranges from magazines to blogs to website copy. I got my start at Lodging Magazine, which is circulated nationally as well as internationally servicing the tourism and hospitality industries. I have been featured on blogs such as Bad Rhino which gives business strategy and social media solutions to growing businesses, as well as Wit and Wire, which provides expert podcast advice. My work can be found on various small businesses ' websites across the globe.

 

At the end of my collegiate career, I was chosen to be part of the original U.S. team of Bloglovin’, a website that allows readers to prioritize and discover their favorite blogs.  My role was to aid in the development of their travel vertical through educating over 400 travel and hospitality bloggers on the benefits of being part of an RSS feed and the use of socials buttons on their sites. A few years later, during my time at an agency in Philadelphia, I was chosen to aid in the building and structuring of brand guidelines for major brands such as the NFL, United Airlines, Bloomberg, and Marriott.

 

I have worked in industries ranging from home products, wellness, hospitality, culinary, aviation, beauty, fashion, restaurants, and more. And, I am eager to learn about yours.


I understand the overwhelm that comes with having a business and wanting to have a solution that results in your business being a household name and a brand your ideal client wants to experience.  

In my free time, I work with a non-profit called, Design Collective 207, which is an action-oriented support organization connecting womxn to a design community with resources, learning, and mentorship opportunities. I also am a contributing writer for ASID New England and Edible Maine magazines.

I rock climb, hike, cook, explore the rocky coast, and love to cook gluten-free and vegetarian in my beautiful state of Maine. I am a wife, a mother, and an aspiring author.

I work remotely therefore, I can take on any business in any location. I am so glad you are here! I cannot wait to help you tell your story, share it everywhere, and celebrate it with everyone! 

© 2020 by Caili Elwell Designs 

Caili

Elwell

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