Caili Elwell-The Story Designer
Designing magnificent experiences to create loyal customers.
My mission in life has always been to make the ordinary extraordinary. I am a creative visionary by nature, always seeking out methods to elevate and design better experiences for other businesses.
Bringing together all of my personal, educational and industry experiences has led me to open up my own business. As a copywriter, brand strategist and customer experience consultant, I have created a space for entrepreneurs to dream, design and create their own brand story and experience in an effort to create loyal customers. As the owner of Caili Elwell Designs I have the capacity, tools and resources to create brand stories that customers want to be a part of. Through working with me you are able to right the present and write a future you can build and grow from.
My background in editorial working ranges from magazines such as Where:Philadelphia and Lodging Magazine, both circulated nationally as well as internationally servicing the tourism and hospitality industries. I have been featured on blogs such as Bad Rhino which gives business strategy and social media solutions to growing businesses. I was also chosen to be part of the original U.S. team of Bloglovin’, a website that allows readers to prioritize and discover their favorite blogs. My role was to aid in the development of their travel vertical through educating over 400 travel and hospitality bloggers on the benefits of being part of an RSS feed and the use of socials buttons on their sites. A few years later, during my time at an agency in Philadelphia, I was chosen to aid in the building and structuring of brand guidelines for major brands such as the NFL, United Airlines, Bloomberg and Marriott.
I have worked in the industries ranging from home products, wellness, hospitality, aviation, beauty, fashion and restaurants and am eager to learn more about yours.
I understand the overwhelm that comes with starting a business and want to deliver a result that solves your desire to be a household name or yearning to be a brand your ideal client wants to experience.
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In my free time, I work with a non-profit called, United We Om, that brings the peaceful practice of meditation and yoga to underprivileged and under-served communities. I also love to rock climb, hike, kayak and cook in my beautiful state of Maine. I am a wife, a mother and an inspiring author of a book about my own story (coming out soon).
I work remotely therefore, I can take on any business in any location. I am so glad you are here and cannot wait to help you write the best story every written, your brand story.
My Brand Book
Color Palette
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Logo
Typography
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Font: MADE Cochella Thin / Header
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Font: Lovely / Running Text
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Branding Editorials
Creating an editorial branding board allows for creativity, endless possibilities and the vision you have for your small business to start to come together in a visual presentation. I choose an editorial style because it is an effective way to communicate design and information. It is a composition that combines clever typography, creative graphics or pictures with a customized color palate specific to your brand.
(Included in The Full Story Package)
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